How To Start A Bookkeeping Business

“I’ve just started my bookkeeping business, and I need some clients – can you please help me?”

Yes, yes, yes!

That’s what we do – we’ve helped bookkeepers all around Australia find clients, organise appointments, and set the fee structure – all the bookkeeper has to do is show up to the appointment ON TIME and then its “head down, bum up”

We’ve helped bookkeepers all around the world find bookkeeping clients – that’s why we wrote the Ebook “Secrets To Finding Bookkeeping Clients” – in that book we reveal some very valuable tips to securing your bookkeeping clients.

Notice the difference between finding and securing bookkeeping clients? Finding clients is just the first part of the process – especially when there seems to be a bookkeeper everywhere you look, and clients “shopping around” for the “right” bookkeeper in their locality.

“One appointment with a new bookkkeeping client earned in excess of $200,000″

Ever had that dreaded question asked :”How much do you charge for your bookeeping?” Straight away you know that they’re shopping around for bookkkeeping rates. Many times we get those calls, and it’s from local bookkeepers wanting to know “the going rate”.

So if you’re reading this because you’ve just started book- keeping and you need clients, and you are wanting our help, then do yourself a favour – take advantage of our help. You’ll find everything you need and more to find some more bookeeping clients in our Ebook “Secrets To Finding Bookkeeping Clients”

Yes, we know, you’re thinking “They just want to make money out of me by selling a book!” . What if, just by some fluke of chance, you picked up a tiny piece of information in that book that led you to finding a new client? What if that client started out being only a couple of hours a week?

What if that client was expanding their organisation, and ten years later you were stilll working with that client you’d earned in excess of $200,000 from that one initial appointment?

Nahhhh ! Never happens!! Well it has happened, we still have that client (amongst many others).

So if you’re reading this because you need help finding book – keeping clients, then order your copy our Ebook “Secrets To Finding Bookkeeping Clients”

If finding bookkeeping clients is so simple, why do so many bookkeepers struggle to get their own bookkeeping business started?

We receive emails from accountants and bookkeepers that have been working in the industry for years, and then become frozen like rabbits in the car headlights at night. They become mesmerized by the prospect of having to find bookkeeping clients.

You may be a very good bookkeeper, but how do you tell that to a business owner who has had a few bad experiences with previous bookkeepers?

After you’ve spent money putting an advert in the local newspaper, or yellow pages, you sit back and wait for the phone to ring – right? Well, good luck with that. Consider this: the advertising industry tends to make the money on the sale of their product, not on the sale of your product / service.

The success of your advertisement is of no importance to your local newspaper or printed business directory. So now bookkeepers are turning to PPC (pay per click) campaigns on the internet.

That sort of strategy can be succesful, depending on a few factors such as bidding for the correct keyword, having the correct landing page, and then being able to convert your lead.

We receive daily enquiries from small business owners seeking a reliable bookkeeper. It’s not exactly rocket science, which is why bookkeepers have been asking us how to find clients themselves.

To make life simpler for everybody, we compiled a book, aptly named “Secrets To Finding Bookkeeping Clients” which will answer many of the questions you already have, and also some that you haven’t even thought of yet.

If you are struggling to find book keeping clients, then do yourself a favour and get yourself a copy of “Secrets To Finding Bookkeeping Clients and discover for yourself why finding book-keeping clients is so simple.

Julie emailed us asking advice about what business name she should use for her new bookkeeping business.

My business name is currently JXX Bookkeeping – family initials – so means something to me, but somewhat forgettable to anyone else.

Something professional of course is what is needed, and also easy to remember – but…… any ideas?

Your initials or family name may seem an obvious choice for a business name.

After all, what’s the big deal?

Remember the old days when you’d see “John Doe and Sons” whether it was a family butchers, green grocers, or the like. In small country towns where generations of famlies had grown up together and family dynasties build up a reputation?

Nowadays there’s multinational companies that only employ faceless people with first names and no family, based at post office boxes, with freecall numbers. The company executives hide away in ivory towers demanding obscene saleries sending those companies broke knowing that regardless of the result they’ll get their $20million golden handshake.

Whereas small business owners are more interested in the quality of the individual bookkeeper than some fancy name or whether they are a member of any association or franchise.

So how does this help you in your decision of what business name to choose when starting your bookkeeping business?

It doesn’t really help!

Since it’s you that’s starting your bookkeeping business, only you can determine what you plan to do with it. Begin with the end in mind.

There’s other factors that many bookkeepers do not even begin to consider when selecting a business name for their book-keeping business.

When bookkeepers get on board our Bookkeepers Marketing program, this is just one aspect that we cover in helping them move forward.

Your business name may seem a simple decision. Just remember, there’s many factors to consider when deciding what business name to nominate for your bookkeeping business