Advertising For Bookkeeping Clients
Does advertising for bookkeeping clients work?
Short answer: No
Long Answer: Yes
An advertsing guru once said that 50% of all advertising works – the problem is knowing which 50%
Have a look in:
1) your local paper and you’ll see bookkeepers advertising for clients.
2) the yellow pages directory, and you’ll see advertisements for bookkeepers.
3) your letter box and glance through the junk mail.
In each case you’ll often see bookkeepers advertising for clients. Does this mean that you should use these same strategies?
Many bookkeepers follow these marketing strategies to advertise for bookkeeping clients.
Ask yourself this question: When is the last time you’ve picked up the local newspaper, yellow pages directory, or junk mail flyer to call a business or service that you require?
In most cases the answer is:”I can’t remember!”
So why will people respond differently to your advertisements? The point is exactly this – most bookkeepers do what they see most other businesses do, and then they wonder why they get the same results that most other businesses get – zero
Even large companies and multi-nationals are realising that traditional advertising isn’t working – and they have budgets far bigger than your annual income to throw at advertising campaigns
As bookkeepers you’ve probably seen the cost advertising efforts of small business owners when you are doing their bookwork – ask them what response they’ve had from those campaigns, and they’ll more often tell you that they only get a response if they run the advertisements each week or fortnight for the whole year.
Have a look at your advertising budget and then decide whether you should throw money away just on the off-chance that you’ll get a result, or decide that you should go ahead and invest in a practical hands-on simple manual that has a whole heap of marketing strategies [How to Find Bookkeeping Clients] that can turn your business around in no time.
Clean Your Driveway
Why are you reading this paragraph when we’re talking about advertising for bookkeepers?
Well, have a look at the flyer that came with our junk mail. Can you see the name of the business? – Doesn’t really matter, does it.
What is the mssage that the flyer is broadcasting? That’s clear as day : “Clean your driveway” – How simple is that – then there’s the phone number (blocked out in RED)
Compare that to 98% of other flyers that are broadcasting their business name and give little idea of what they are trying to promote. Read our book How to Find Bookkeeping Clients to learn more about advertising for bookkeeping clients