How To Start A Bookkeeping Business

There’s many variations of headlines that bookkeepers use to advertise their business. How many of them are successful? Bookkeepers invest their hard earned cash on newspaper advertising hoping to attract new clients.
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Wanna know a secret about why newspaper advertising rarely works for an independant small bookkeeping business. Ever look at real estate advertising? Ever heard a real estate agent talk you into spending thousands of dollars advertising your house for sale? If you look in the newspaper, you’ll realise that the advertising is not promoting your house, it’s actually promoting the real estate agency! Why? Because they want to build up a database of buyers and sellers.

Another reason why newspaper advertising doesn’t work for an independant business owner? Look at what geographical area the newspaper is covering. The advertsing department will quote statistics of how many readers it has, blah blah blah. At the end of the day you want to know how much it has cost you to secure a new client.

This isn’t about newspaper advertising – because newspaper advertising does work – but not for the independant bookkeeper. Why not? What do you think the chances are of someone seeing your advert and picking up the phone? You pay a hundred bucks or so for one day’s exposure, then it’s gone – forever. Pay the same amount for business cards, and you get a thousand – you can hand them out to people – so at least you know that a thousand people have seen your advertisement.

Newspaper advertising works only if you keep doing it – week after week after week after week – it’s a numbers game. So after how many weeks have you spent how many dollars and got how many clients?

How do you track how many people have seen your advertisment? What if by some chance there’s a typing error and your phone number is listed incorrectly?

There’s so many unknowns, you may as well give the money you were going to spend on advertising to the Salvation Army!

Spend the same amount of money on a website that’s properly constructed, and you’ll start to see your business grow! You can tweek it, update it, adjust it, even refer people to it. Hey! You’re reading this one aren’t you? See – it does work! Want to know more? Contact us for more details about how we can help you expand your bookkeeping business