Why Start Bookkeeping With Direct Marketing
To build a successful bookkeeping business as a sole trader, you are looking for between 16 – 20 regular clients.
When sourcing new bookkeeping clients we do not focus on “pro-forma” marketing letters or brochures because in our experience they are not that effective. If they were, everyone that did it would have huge businesses. In most cases direct marketing letters are treated like junk mail.
We’ve found that a properly constructed and worded website is far more effective than direct marketing. It’s easier to service someone who is looking rather than persuade someone who is not looking for your services.
If you want help with your bookkeeping website, then contact us NOW
You have a particular personality, and particular skills that sets you apart from other bookkeepers in your area – and its those qualities that you should focus on.
Bookkeepers build their businesses on word of mouth and business relationships.
Everywhere you go you are meeting potential clients – it’s how you handle those encounters that will determine the success of your business.
Understanding a what bookkeeping business is, and how clients respond, is an important part of the marketing of your business. It’s about “What’s in it for me (the client)” not what’s in it for you the bookkeeper.
The book “Secrets To Finding Bookkeeping Clients” is full of ideas and
strategies that bookkeepers can take on board. For bookkeepers that still need further help, we developed our marketing program.
This is tailored to suit the needs of individual bookkeepers to suit their circumstances – bookkeepers that have come on board have built their businesses upto +$50,000 pa in less than a year.
“I’ve just started my bookkeeping business, and I need some clients – can you please help me?”
We receive emails from accountants and bookkeepers that have been working in the industry for years, and then become frozen like rabbits in the car headlights at night. They become mesmerized by the prospect of having to find bookkeeping clients.
So you’re starting a bookkeeping business and you needs clients. And like many bookkeepers, you’ve arrived at this website in search of the “Bookkeepers Holy Grail”
How to get your business started, what to charge, and how to find bookkeeping clients.
Find the answers here by securing your copy of