June 14, 2010

Why Start Bookkeeping With Direct Marketing

why Start Bookkeeping with Direct MarketingTo build a successful bookkeeping business as a sole trader, you are looking for between 16 – 20 regular clients.

When sourcing new bookkeeping clients we do not focus on “pro-forma” marketing letters or brochures because in our experience they are not that effective. If they were, everyone that did it would have huge businesses. In most cases direct marketing letters are treated like junk mail.

We’ve found that a properly constructed and worded website is far more effective than direct marketing. It’s easier to service someone who is looking rather than persuade someone who is not looking for your services.

If you want help with your bookkeeping website, then contact us NOW

You have a particular personality, and particular skills that sets you apart from other bookkeepers in your area – and its those qualities that you should focus on.

Bookkeepers build their businesses on word of mouth and business relationships.

Everywhere you go you are meeting potential clients – it’s how you handle those encounters that will determine the success of your business.

Understanding a what bookkeeping business is, and how clients respond, is an important part of the marketing of your business. It’s about “What’s in it for me (the client)” not what’s in it for you the bookkeeper.

The book “Secrets To Finding Bookkeeping Clients” is full of ideas and
strategies that bookkeepers can take on board. For bookkeepers that still need further help, we developed our marketing program.

This is tailored to suit the needs of individual bookkeepers to suit their circumstances – bookkeepers that have come on board have built their businesses upto +$50,000 pa in less than a year.

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May 26, 2010

Start Bookkeeping: Just Need Clients

bookkeepers-wanted-clients.jpg“I’ve just started my bookkeeping business, and I need some clients – can you please help me?”

Yes, yes, yes!

That’s what we do – we’ve helped bookkeepers all around Australia find clients, organise appointments, and set the fee structure – all the bookkeeper has to do is show up to the appointment ON TIME and then its “head down, bum up

We’ve helped bookkeepers all around the world find bookkeeping clients – that’s why we wrote the Ebook “Secrets To Finding Bookkeeping Clients” – in that book we reveal some very valuable tips to securing your bookkeeping clients.

Notice the difference between finding and securing bookkeeping clients? Finding clients is just the first part of the process – especially when there seems to be a bookkeeper everywhere you look, and clients “shopping around” for the “right” bookkeeper in their locality.

“One appointment with a new bookkkeeping client earned in excess of $200,000″

Ever had that dreaded question asked :”How much do you charge for your bookeeping?” Straight away you know that they’re shopping around for bookkkeeping rates. Many times we get those calls, and it’s from local bookkeepers wanting to know “the going rate”.

So if you’re reading this because you’ve just started book- keeping and you need clients, and you are wanting our help, then do yourself a favour – take advantage of our help. You’ll find everything you need and more to find some more bookeeping clients in our Ebook “Secrets To Finding Bookkeeping Clients

Yes, we know, you’re thinking “They just want to make money out of me by selling a book!” . What if, just by some fluke of chance, you picked up a tiny piece of information in that book that led you to finding a new client? What if that client started out being only a couple of hours a week?

What if that client was expanding their organisation, and ten years later you were stilll working with that client you’d earned in excess of $200,000 from that one initial appointment?

Nahhhh ! Never happens!! Well it has happened, we still have that client (amongst many others).

So if you’re reading this because you need help finding book – keeping clients, then order your copy our Ebook “Secrets To Finding Bookkeeping Clients

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May 6, 2010

Why Finding Bookkeeping Clients Is Simple

If finding bookkeeping clients is so simple, why do so many bookkeepers struggle to get their own bookkeeping business started?

Why Finding Bookkeeping Clients Is SimpleWe receive emails from accountants and bookkeepers that have been working in the industry for years, and then become frozen like rabbits in the car headlights at night. They become mesmerized by the prospect of having to find bookkeeping clients.

You may be a very good bookkeeper, but how do you tell that to a business owner who has had a few bad experiences with previous bookkeepers?

After you’ve spent money putting an advert in the local newspaper, or yellow pages, you sit back and wait for the phone to ring – right? Well, good luck with that. Consider this: the advertising industry tends to make the money on the sale of their product, not on the sale of your product / service.

The success of your advertisement is of no importance to your local newspaper or printed business directory. So now bookkeepers are turning to PPC (pay per click) campaigns on the internet.

That sort of strategy can be succesful, depending on a few factors such as bidding for the correct keyword, having the correct landing page, and then being able to convert your lead.

We receive daily enquiries from small business owners seeking a reliable bookkeeper. It’s not exactly rocket science, which is why bookkeepers have been asking us how to find clients themselves.

To make life simpler for everybody, we compiled a book, aptly named “Secrets To Finding Bookkeeping Clients” which will answer many of the questions you already have, and also some that you haven’t even thought of yet.

If you are struggling to find book keeping clients, then do yourself a favour and get yourself a copy of “Secrets To Finding Bookkeeping Clients and discover for yourself why finding book-keeping clients is so simple.

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April 21, 2010

Why Finding Bookkeeping Clients Is Common Sense

Do you want to know why finding bookkeeping clients is common sense? We received feedback from a bookkeeper who’s been reading our EBook “Secrets To Finding Bookkeeping Clients”

Some bookkeepers may well find that most of the content is “common sense”. But have you noticed how so many people seem to overlook what is often right under their noses.

For some bookkeepers that have experience, much of the information will not be new. The feedback that we have had from other bookkeepers is that they had forgotten, or were not even aware of, many of the techniques covered.

Should a bookkeeper sit down and work through even only a handful of the suggestions, and really followed them through, then they would soon have more clients than they could handle

The book has not been produced to win the Booker Prize, or become an acclaimed literary mastepiece. Whether or not it is gramatically correct does not detract from the message, and many bookeepers have been able to boost their business from concepts outlined in the book

A business associate recently asked a computer techie to fix a problem with in his office, and was charged $300 for 15 minutes work. The client was stunned, and asked for a breakdown of the invoice

Certainly, the techie replied: ” $30 for turning a screw two and a half times, and $270 for knowing which screw to turn”

Was it worth $300? Maybe, maybe not – If the client was losing business because his computer system wasn’t working, then maybe it was worth it

We built a business from zero from trial and error. It took time and persistance. This book has helped bookkeepers by saving them time, and more importantly money, and even if they pick up only one tip, they are virtually guaranteed a return on their investment.

You want to know how much to charge your bookkeeping clients? That’s a good question – we’ve helped bookkeepers increase their income dramatically – here’s a video that may help

With Kind Regards

Jenny Newgate
Bookkeeping Team Pty Ltd

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April 7, 2010

Starting Bookkeeping Business: Need Clients

Starting Bookkeeping Business: Need ClientsSo you’re starting a bookkeeping business and you needs clients. And like many bookkeepers, you’ve arrived at this website in search of the “Bookkeepers Holy Grail”

The elixir to solve all your problems with starting a bookkeeping business. That magical potent that you can swallow and suddenly your telephone will start ringing, and bookkeeping clients will be queuing outside your front door.

You’ve found something that you can get for free on this website – lots of tips to help you find bookkeeping clients. There’s even a free chapter of our EBook “Secrets To Finding Bookkeeping Clients

Yet, somehow, that’s still not enough. Because you still haven’t secured any bookkeeping clients. And without any book keeping clients you are hardly in business as a freelance bookeeper.

We get enquiries every day from potential bookkeeping clients, wanting to engage a bookkeeping service. Indeed, we have more client enquiries than we can handle – so why don’t we just hand them over to you? After all, you’ve come to our website www.StartBookkeeping.Com.Au in search of ways to find yourself bookkeeping clients – and we have book keeping clients that we could refer to you.

Sounds like a simple win – win arrangement, don’t you think?

Well, for our bookeepers who join our Bookkeepers Marketing program, it is indeed a win-win situation. They not only receive some priceless tips and pointers to help them get their bookkeeping business started, but they have the added bonus of scoring new bookeeping clients

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February 3, 2010

Start Bookkeeping Business: With Every New Client?

When starting your bookeeping business, maybe you are working as a home based business with off-site clients.

“Is it true that any bookkeeping client is better than no client?”

Or perhaps you are happy to go to the client’s premises to start your bookkeeping business

“Any bookkeping client is better than no bookeeping client”

We’ve heard that many times – but is it true? That’s your choice, because it’s your business. The reality is that some clients are better off with another bookkeeper.

After all, why do you need the hassle and aggrevation of a difficult client? Now you’re asking:”How do I know this will be a difficult client?”

We’ve just turned away a prospective client, because she didn’t know how to do the bookkeeping but insisted that she had a system in place and wanted the new bookkeeper to follow that system, and oversee the existing admin person who was doing the books

That’s fine, she’s got a bookkeeping system that she’s happy with. Furthermore she wanted to tell us how much we should be charging. That’s OK too. If you’re desperate for work, you may take anything.

Soon, you’ll find yourself with a full calender, plenty of agrevation, and no room for good, happy, and profitable bookkeeping clients.

Instead you have to turn those profitable book-keeping clients away, and leave them to bookkeepers such as ourselves, because we’ve only got room for good profitable clients.

We leave those troublesome clients alone as we understand that some bookkeepers are desperate they’ll take on difficult clients.

That way, everybody wins.

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January 30, 2010

Need Bookkeeping Clients in Stirling, WA?

Do you have a bookkeeping business around Stirling, northern suburbs of Perth, Western Australia?

If you qualify as an experienced freelance bookkeeper, and you need more clients around Stirling and Warwick, Western Australia, then we may be able to help you and your business

We’ve successfully helped a bookkeeper start basically from scratch. She wasn’t sure how much to charge, or how to speak to clients, and generally struggled to get the business happening. Now that she’s reached full capacity, we’re getting enquiries from clients wanting experienced MYOB and QuickBooks bookkeepers

We offer bookkeepers a program whereby we will find them bookkeeping clients for their bookkeeping business.

Right now we are looking for Quickbooks and MYOB bookeepers in Stirling and Warwick, Western Australia, so if you are starting out, or need more bookkeping clients and feel that you have sufficient experience as a freelance bookkeeper*, then contact us today.

We talk about finding bookkeeping clients, and the sort of *experience that you need to start your own bookkeeping business in our EBook Secrets To Finding Bookkeeping Clients

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January 28, 2010

Find Bookkeeping Clients in Pascoe Vale, Vic

You want to know how to find bookkeeping clients in Pascoe Vale, Victoria?

For a while we’ve been working with a bookkeeper in Pascoe Vale, on the northside of Melbourne. She was looking for more clients and having trouble getting started.

This bookeeper wasn’t sure how much to charge, or how to speak to clients, and generally struggled to get the business happening. Now that she’s reached full capacity, we’re getting enquiries from clients wanting experienced MYOB and QuickBooks bookkeepers

We offer bookkeepers a program whereby we will find them bookkeeping clients for their bookkeeping business.

Right now we are looking for Quickbooks and MYOB bookeepers in the Pascoe Vale, on the northside of Melbourne, so if you are starting out, or need more bookkeping clients and feel that you have sufficient experience as a freelance bookkeeper*, then contact us today.

We talk about finding bookkeeping clients, and the sort of *experience that you need to start your own bookkeeping business in our EBook How To Find Bookkeeping Clients

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January 7, 2010

Need Help Finding New Bookkeeping Clients?

Do you need help to source new clients for your book-keeping business? If you do, then read on. We’ve done exactly that for many bookkeepers around the world.

“Teach a (wo)man to fish and s/he eats for a lifetime”

You’ve heard the old adage : “Give a man fish and he eats for a day. Teach a man to fish and he eats for a lifetime”

Startbookkeeping.com.au is all about helping bookkeepers kick start their bookeeping business, with many different methods of how to find book keeping clients

I tried to start my own bookkeeping business two years ago,” said Andrea.

So what happened?

“I couldn’t find any bookkeeping clients!” She told us

I couldn’t find any bookkeeping clients!” She told us.

What methods did she use? Yellow Pages and the Local Newspaper.

We’ve talked a number of times about using these methods to quickly burn up your marketing budget. Why do bookkeepers prefer to throw their money at companies that have no interest in whether they find bookkeeping clients.

Then we learn that those same bookkeepers are not prepared to invest in a resource that will give them many different proven methods for sourcing new bookkeeping clients?

We hear the struggles of so many bookkeepers that would rather waste money on newspaper or flyer advertising, rather than invest in their financial future.

How To Find Bookkeeping Clients was written in response to repeated requests from bookkeepers that we’ve helped source new clients

“How do You Find Bookkeeping Clients?”

We’ve worked with bookkeepers all around the country, helping them start their bookkeeping business from scratch. Using our methods, they have been able to find regular clients and turnover in excess of $60,000 pa in under twelve months

Want to know how we have done that? It’s all in the Ebook, “How To Find Bookkeeping Clients

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January 5, 2010

2010 – New Decade – Start Bookkeeping

Start Your Book keeping Business Today

Here’s wishing all you bookkeepers a prosperous and healthy 2010 – and an exciting start to your book keeping business this year

How many New Year’s resolutions have you broken already? The Christmas holiday period is a great time to recap on the previous year and set some goals for the New Year

whether you’ve broken some of those resolutions or not really makes no dfference – the fact that you made them is important – and each day you can wake up and make a fresh start

I know many smokers that quit each night, then start smoking the next day. Gradually they get closer to making the decision, and the next day becomes two days or three days

A bookkeeping business can be a great way to work from home – work you own hours, and choose your own clients. Stop procrastinating, and take the first step

Robyn contacted our website looking for a “helping hand” she’s been waiting for a “round tuit” for about five years

“Just haven’t got a round tuit”, she says. Today’s the day that she’s taking the first steps to launching her bookkeeping business. We have a coaching / mentoring program to help her overconme the initial hurdles – we provide answers for all those unkowns involved in getting a bookkeeping business up and running

How much to charge clients? How to find clients? How to select which clients to work with.

All these, and many more book-keeping questions are answered in our bookkeepers marketing program

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