Start Bookkeeping Business: With Every New Client?
When starting your bookeeping business, maybe you are working as a home based business with off-site clients.
“Is it true that any bookkeeping client is better than no client?”
Or perhaps you are happy to go to the client’s premises to start your bookkeeping business
“Any bookkeping client is better than no bookeeping client”
We’ve heard that many times – but is it true? That’s your choice, because it’s your business. The reality is that some clients are better off with another bookkeeper.
After all, why do you need the hassle and aggrevation of a difficult client? Now you’re asking:”How do I know this will be a difficult client?”
We’ve just turned away a prospective client, because she didn’t know how to do the bookkeeping but insisted that she had a system in place and wanted the new bookkeeper to follow that system, and oversee the existing admin person who was doing the books
That’s fine, she’s got a bookkeeping system that she’s happy with. Furthermore she wanted to tell us how much we should be charging. That’s OK too. If you’re desperate for work, you may take anything.
Soon, you’ll find yourself with a full calender, plenty of agrevation, and no room for good, happy, and profitable bookkeeping clients.
Instead you have to turn those profitable book-keeping clients away, and leave them to bookkeepers such as ourselves, because we’ve only got room for good profitable clients.
We leave those troublesome clients alone as we understand that some bookkeepers are desperate they’ll take on difficult clients.
That way, everybody wins.
I tried some flyers to find bookkeeping clients, but they didn’t work!
As bookkeepers you’ve probably seen the cost advertising efforts of small business owners when you are doing their bookwork – ask them what response they’ve had from those campaigns, and they’ll more often tell you that they only get a response if they run the advertisements each week or fortnight for the whole year.
Why are you reading this paragraph when we’re talking about advertising for bookkeepers?