How To Start A Bookkeeping Business

I tried some flyers to find bookkeeping clients, but they didn’t work!

That’s a common response from bookkeepers wanting to know how to get their business started.

Let’s just think about that statement. “The flyers didn’t work!” – What does that mean exactly? When you design the flyers, or instructed someone else to design the bookkeeping flyers, what result were you looking for?

So many people see junk mail in their letter box everyday – they pick it up and walk straight over to the recycle bin.

Then there’s the people that “love” the junk mail, and read everything that arrives in their mailbox.

This means that the flyer promoting your bookkeeping business is amongst a handful of others – most people would spend only a couple of seconds glancing at each flyer, so you need to GRAB their attention

Then what? You drown them in information, because this is the ONLY chance you have in pitching your bookkeeping services.

WRONG!

What’s the purpose of the flyer? Not to answer all the questions, but to raise the curiosity to the next level.

Remember this: You are selling the sizzle – not the sausage

There’s more about this in our Ebook “How To Find Bookkeeping Clients”.