How To Start A Bookkeeping Business

To build a successful bookkeeping business as a sole trader, you are looking for between 16 – 20 regular clients.

When sourcing new bookkeeping clients we do not focus on “pro-forma” marketing letters or brochures because in our experience they are not that effective. If they were, everyone that did it would have huge businesses. In most cases direct marketing letters are treated like junk mail.

We’ve found that a properly constructed and worded website is far more effective than direct marketing. It’s easier to service someone who is looking rather than persuade someone who is not looking for your services.

If you want help with your bookkeeping website, then contact us NOW

You have a particular personality, and particular skills that sets you apart from other bookkeepers in your area – and its those qualities that you should focus on.

Bookkeepers build their businesses on word of mouth and business relationships.

Everywhere you go you are meeting potential clients – it’s how you handle those encounters that will determine the success of your business.

Understanding a what bookkeeping business is, and how clients respond, is an important part of the marketing of your business. It’s about “What’s in it for me (the client)” not what’s in it for you the bookkeeper.

The book “Secrets To Finding Bookkeeping Clients” is full of ideas and
strategies that bookkeepers can take on board. For bookkeepers that still need further help, we developed our marketing program.

This is tailored to suit the needs of individual bookkeepers to suit their circumstances – bookkeepers that have come on board have built their businesses upto +$50,000 pa in less than a year.

So you’re starting a bookkeeping business and you needs clients. And like many bookkeepers, you’ve arrived at this website in search of the “Bookkeepers Holy Grail”

The elixir to solve all your problems with starting a bookkeeping business. That magical potent that you can swallow and suddenly your telephone will start ringing, and bookkeeping clients will be queuing outside your front door.

You’ve found something that you can get for free on this website – lots of tips to help you find bookkeeping clients. There’s even a free chapter of our EBook “Secrets To Finding Bookkeeping Clients”

Yet, somehow, that’s still not enough. Because you still haven’t secured any bookkeeping clients. And without any book keeping clients you are hardly in business as a freelance bookeeper.

We get enquiries every day from potential bookkeeping clients, wanting to engage a bookkeeping service. Indeed, we have more client enquiries than we can handle – so why don’t we just hand them over to you? After all, you’ve come to our website www.StartBookkeeping.Com.Au in search of ways to find yourself bookkeeping clients – and we have book keeping clients that we could refer to you.

Sounds like a simple win – win arrangement, don’t you think?

Well, for our bookeepers who join our Bookkeepers Marketing program, it is indeed a win-win situation. They not only receive some priceless tips and pointers to help them get their bookkeeping business started, but they have the added bonus of scoring new bookeeping clients

Ask any small business owner, and they will tell you that certain sacrifices have to be made short term, for a long term gain.

We have many bookkeepers who have been very grateful for the service we offer, as they have found it to be a great boost to their business, and their income.

These bookkeepers have gained insight into promoting their businesses, how to manage their time more effectively, and other tips that may have taken them years to learn.

They appreciate that our service is not “just about getting three clients”, it’s about gaining knowledge to build a self sustainable business, that has the potential for an income in excess of $100k.

Really our marketing fee is “peanuts” – and we’ve been told we should be charging a great deal more.

Once we go ahead, our goal is to find you 150 hours work asap, and we say three clients as a minimum. There are occasions when a client in your area just needs training, or just a few hours work to help them over a hurdle – we would hope that you would be able to service such clients – and we would not count them as one of the three clients, but it would count as part of the 150 hours.

If you are not willing to service clients in your area at their premises, then our service is not for you.

The Bookkeepers Marketing Program is designed for bookkeepers who are starting, or who already have their own bookkeeping business, tailored to your business.

We’ve mentioned previously that most clients want to get to know their bookkeeper before trusting them with all their financials away from their premises.

So we do not want to let the clients down with false hopes of having a bookkeeper that can service them, and nor do we want the bookkeeper to feel dissatisfied because we cannot find them “off-site” work.

For more information see our Bookkeepers Marketing Program