How To Start A Bookkeeping Business

If finding bookkeeping clients is so simple, why do so many bookkeepers struggle to get their own bookkeeping business started?

We receive emails from accountants and bookkeepers that have been working in the industry for years, and then become frozen like rabbits in the car headlights at night. They become mesmerized by the prospect of having to find bookkeeping clients.

You may be a very good bookkeeper, but how do you tell that to a business owner who has had a few bad experiences with previous bookkeepers?

After you’ve spent money putting an advert in the local newspaper, or yellow pages, you sit back and wait for the phone to ring – right? Well, good luck with that. Consider this: the advertising industry tends to make the money on the sale of their product, not on the sale of your product / service.

The success of your advertisement is of no importance to your local newspaper or printed business directory. So now bookkeepers are turning to PPC (pay per click) campaigns on the internet.

That sort of strategy can be succesful, depending on a few factors such as bidding for the correct keyword, having the correct landing page, and then being able to convert your lead.

We receive daily enquiries from small business owners seeking a reliable bookkeeper. It’s not exactly rocket science, which is why bookkeepers have been asking us how to find clients themselves.

To make life simpler for everybody, we compiled a book, aptly named “Secrets To Finding Bookkeeping Clients” which will answer many of the questions you already have, and also some that you haven’t even thought of yet.

If you are struggling to find book keeping clients, then do yourself a favour and get yourself a copy of “Secrets To Finding Bookkeeping Clients and discover for yourself why finding book-keeping clients is so simple.

Ask any small business owner, and they will tell you that certain sacrifices have to be made short term, for a long term gain.

We have many bookkeepers who have been very grateful for the service we offer, as they have found it to be a great boost to their business, and their income.

These bookkeepers have gained insight into promoting their businesses, how to manage their time more effectively, and other tips that may have taken them years to learn.

They appreciate that our service is not “just about getting three clients”, it’s about gaining knowledge to build a self sustainable business, that has the potential for an income in excess of $100k.

Really our marketing fee is “peanuts” – and we’ve been told we should be charging a great deal more.

Once we go ahead, our goal is to find you 150 hours work asap, and we say three clients as a minimum. There are occasions when a client in your area just needs training, or just a few hours work to help them over a hurdle – we would hope that you would be able to service such clients – and we would not count them as one of the three clients, but it would count as part of the 150 hours.

If you are not willing to service clients in your area at their premises, then our service is not for you.

The Bookkeepers Marketing Program is designed for bookkeepers who are starting, or who already have their own bookkeeping business, tailored to your business.

We’ve mentioned previously that most clients want to get to know their bookkeeper before trusting them with all their financials away from their premises.

So we do not want to let the clients down with false hopes of having a bookkeeper that can service them, and nor do we want the bookkeeper to feel dissatisfied because we cannot find them “off-site” work.

For more information see our Bookkeepers Marketing Program